Millennials – defined as individuals who were born between 1980 and 2000 – make up about a quarter of the UK’s current population. Like any other generation, Millennials have their own needs, desires and quirks.
They, for instance, rely on the integration of technology into their daily lives, putting Wi-Fi connection high in their hierarchy of needs. Millennials are well-travelled individuals who appreciate culture and diversity. Education, mobility and affordability are also incredibly important to Millennials navigating the market.
The lifestyle, work […]